The agenda at last week’s Olympia event was dominated by the debate over paid-for content and the emergence of potentially disruptive new publishing platforms such as the iPad.
In the midst of all this uncertainty, three things were clear: continue reading this article
I have seen the future and it is snowboarding.
Last week, I had my first experience of carving and shredding on the slopes of Bulgaria. This week, I’ve watched the world’s best riders create the first must-see TV of the Vancouver 2010 Games. continue reading this article
It’s not often someone gets a standing ovation before the event they’re running.
But that’s exactly what happened here in Vancouver as John Furlong, CEO of the 2010 Organizing Committee, got up to speak at the Opening Ceremony of 122nd IOC Session.
As one of the architects of Vancouver’s bid win, back in 2003, he’s spent a decade dreaming of this week - the week the world arrives and the years of planning become days and nights of spectacular sport, and much more. continue reading this article
Seven46’s 2009 in numbers…
0 previous editorial applications of the IAAF’s new commercial brand, prior to the corporate brochure we produced for SportAccord
2 Olympic bid wins with Rio 2016 and Rugby Sevens
3 sector-specific magazines produced in support of the International Rugby Board’s Rugby Sevens campaign
3 high-quality strategic mailers, conceived and produced as an integral part of the IRB’s acclaimed Olympic campaign continue reading this article
Season’s greetings to all our visitors from everyone in the team. We hope you enjoy the e-card that we sent to our friends this year…
It’s been a great 2009 for seven46 - and for many of our clients. We look forward to working - and winning - with many more of you in 2010.
It’s that time of year again. The young contenders have put in fantastic performances. The voting campaigns are in full swing. Come Sunday night, millions will be glued to their TVs, eager to see which hopeful will land 2009’s big prize.
No, not the X Factor final, but the BBC Sports Personality of the Year (SPOTY), which this year goes head-to-head with ITV’s popular talent contest. continue reading this article
Yesterday’s visit to the O2 arena to watch Andy Murray’s 2-1 set victory over Spain’s Fernando Verdasco in the ATP World Tour finals was, by far, my live sporting highlight for 2009.
As part of a Seven46 away day, I went along to watch Britain’s number one ranked tennis star (and the world’s number four) play his third match of the end-of-season round robin competition.
The brand new facilities rising from the ground in the Olympic Park are living proof of a very old adage: good news is no news.
The total redevelopment of what was a neglected brownfield site into a new beacon for sporting excellence appears to be running as smoothly as the Swiss rail network.
The result is that most people have heard very little about incredible Park progress. continue reading this article
Rugby is an Olympic sport. It’s official! And Rio 2016 will host the first ever Rugby Sevens Olympic tournament. It doesn’t get much better than that!
Today’s vote by the IOC to include Rugby Sevens in the Olympic Programme is the culmination of nearly five years of hard campaigning by the International Rugby Board (IRB) – campaigning which we at Seven46 are exceptionally proud to have played a part in. continue reading this article
It’s not often your name gets used as a catchphrase by the leadership of a winning Olympic bid in front of the world’s media.
In fact, I can safely say that it’s never happened to me before (we’re more used to being low profile, backroom types!) - and probably never will again.
But, on Saturday, as Rio celebrated its hosting of the 2016 Olympic and Paralympic Games, ‘Nick Varley’ was one of the phrases of the day. continue reading this article
