The agenda at last week’s Olympia event was dominated by the debate over paid-for content and the emergence of potentially disruptive new publishing platforms such as the iPad.

In the midst of all this uncertainty, three things were clear:

1) Content is definitely king
More so than ever, in fact. With the future of print uncertain, and mixed views on the commercial viability of e-readers and interactive magazines, the only sensible approach for publishers is to place content itself – and not the medium – at the heart of the business model.

2) Content needs to work harder than before
New media has democratised the publishing process, and the reader is no longer captive. Engaging, high-quality content is therefore essential to achieving cut-through and building a relationship.

3) The old rules still apply
Even in this brave new world, most of the old editorial maxims still hold true: know your audience, put the consumer centre stage, understand your brand objectives, always seek to innovate, and pay attention to detail!