Why brands need to get on (snow)board

I have seen the future and it is snowboarding.

Last week, I had my first experience of carving and shredding on the slopes of Bulgaria. This week, I’ve watched the world’s best riders create the first must-see TV of the Vancouver 2010 Games. continue reading this article

Vancouver welcomes the world

It’s not often someone gets a standing ovation before the event they’re running.

But that’s exactly what happened here in Vancouver as John Furlong, CEO of the 2010 Organizing Committee, got up to speak at the Opening Ceremony of 122nd IOC Session.

As one of the architects of Vancouver’s bid win, back in 2003, he’s spent a decade dreaming of this week - the week the world arrives and the years of planning become days and nights of spectacular sport, and much more. continue reading this article