Show Your Support For England 2018!

Tom, Pos and Will

Here is me and my colleagues, Tom (left) and Will (right), wearing our colours to work in support of England 2018.

Yesterday’s ‘wear your shirt to work day’ marked 100 days until FIFA decide who is to host the 2018 World Cup.

It’s a huge week for England’s bid, with the all-important FIFA Inspection Visit also currently taking place.

Seven46 has spent the last couple of months working closely with England 2018 to develop the content for the visit.

We hope yesterday’s event gave the FIFA inspectors an idea of just how much this country loves football.

Are you watching, London 2012?

While excitement is building for 2012 and the Olympic Games in London, the Youth Olympic Games (YOG) in Singapore are already here.

The inaugural YOG, which began on 14 August and run through to the 26th, will see 3,531 athletes between the ages of 14 and 18 compete – from 204 National Olympic Committees in 26 different sports.

Apart from the obvious fact that we are all sports fans here at Seven46, there has been particular interest in the event, given our involvement with the bid three years ago. So it is especially exciting seeing it all come together…in all its digital glory!

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Me, Mo Farah and the station

UK Athletics (UKA) is currently in the spotlight after Team GB’s awesome success at last week’s European Championships.

So I was delighted to get an invitation to meet some of the stars of Barcelona at the launch of UKA’s  I Am An Athlete in the heart of London’s St Pancras station. continue reading this article

Hackney Art Festival proves East End Is ‘Wicked’!

As a part-time art enthusiast, and full-time lover of the East End, what better way to spend a Friday afternoon than to head on down to the super trendy, cultural hotspot that is Hackney Wick for an exclusive taste of the areas most innovative and important art festival.

The prestigious Hackney Wicked Art Festival showcases three days of galleries, open studios, flea markets and open air film screenings. With over 200 artists and art shows going on throughout the weekend, it’s no wonder the NY Arts Magazine calls it ‘The most vital art event of the summer’. continue reading this article

Will triumphant England pave the way for glory in 2018?

At times, being an England fan can be one of the most excruciating experiences in life; yet at times it can also be the most euphoric.

There is no denying that the mood of the nation yesterday afternoon was utterly dictated by the result of the encounter against Slovenia. A win and we would progress through to the knock-out stages of the tournament. Anything less would see our sorry players arrive back to these shores prematurely in what would surely go down as one of England’s most embarrassing FIFA World Cup campaigns ever.

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Are the London 2012 mascots a cast-iron hit?

So, welcome to the world, Woo-be-do and Moo-be-do. You might well have been introduced to the world as Wenlock and Mandeville. But, for now, my six-year-old has rechristened you.

Strange names. Over-excited children. And adults talking seriously about made-up characters with a mythical back story. It can be only one of two things: the latest kids’ TV series or Olympic mascot time. continue reading this article

Rugby the Wembley way

This Saturday will see Wembley open its doors to up to 80,000 rugby fans. The new stadium had better get used to it.

Rugby has made great strides over the last fifteen years and Saturday’s Guinness Premiership match at Wembley between Saracens and Harlequins is an example of the game’s continuing evolution and adaptability. continue reading this article

A Question of Sport Relief

Seven46 takes its sport seriously.

We were all over the Winter Olympic Games in Vancouver where we wrote a presentation script for the Rio 2016 delegation.

We love our football and are hoping that our work for the England 2018 World Cup bid campaign helps secure a historic win for the country come December.

And this Friday we’ll be joining in with the millions around the UK who’ll be raising money for Sport Relief – the brilliant sports-led charity event that aims  to help vulnerable people in both the UK and the world’s poorest countries. continue reading this article

Why brands need to get on (snow)board

I have seen the future and it is snowboarding.

Last week, I had my first experience of carving and shredding on the slopes of Bulgaria. This week, I’ve watched the world’s best riders create the first must-see TV of the Vancouver 2010 Games. continue reading this article

Vancouver welcomes the world

It’s not often someone gets a standing ovation before the event they’re running.

But that’s exactly what happened here in Vancouver as John Furlong, CEO of the 2010 Organizing Committee, got up to speak at the Opening Ceremony of 122nd IOC Session.

As one of the architects of Vancouver’s bid win, back in 2003, he’s spent a decade dreaming of this week - the week the world arrives and the years of planning become days and nights of spectacular sport, and much more. continue reading this article