Boris vs Boccia

The skills required in the Paralympic sport of Boccia have been likened to those of a fighter pilot: extreme levels of control, unerring accuracy and robust nerves.

So how would you imagine London’s Mayor getting on in a game?

Well, on Tuesday, Boris Johnson was in Trafalgar Square as the historic site was transformed into a Boccia court to celebrate two years to go to the London 2012 Paralympic Games. continue reading this article

Show Your Support For England 2018!

Tom, Pos and Will

Here is me and my colleagues, Tom (left) and Will (right), wearing our colours to work in support of England 2018.

Yesterday’s ‘wear your shirt to work day’ marked 100 days until FIFA decide who is to host the 2018 World Cup.

It’s a huge week for England’s bid, with the all-important FIFA Inspection Visit also currently taking place.

Seven46 has spent the last couple of months working closely with England 2018 to develop the content for the visit.

We hope yesterday’s event gave the FIFA inspectors an idea of just how much this country loves football.

Are you watching, London 2012?

While excitement is building for 2012 and the Olympic Games in London, the Youth Olympic Games (YOG) in Singapore are already here.

The inaugural YOG, which began on 14 August and run through to the 26th, will see 3,531 athletes between the ages of 14 and 18 compete – from 204 National Olympic Committees in 26 different sports.

Apart from the obvious fact that we are all sports fans here at Seven46, there has been particular interest in the event, given our involvement with the bid three years ago. So it is especially exciting seeing it all come together…in all its digital glory!

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Me, Mo Farah and the station

UK Athletics (UKA) is currently in the spotlight after Team GB’s awesome success at last week’s European Championships.

So I was delighted to get an invitation to meet some of the stars of Barcelona at the launch of UKA’s  I Am An Athlete in the heart of London’s St Pancras station. continue reading this article

Will triumphant England pave the way for glory in 2018?

At times, being an England fan can be one of the most excruciating experiences in life; yet at times it can also be the most euphoric.

There is no denying that the mood of the nation yesterday afternoon was utterly dictated by the result of the encounter against Slovenia. A win and we would progress through to the knock-out stages of the tournament. Anything less would see our sorry players arrive back to these shores prematurely in what would surely go down as one of England’s most embarrassing FIFA World Cup campaigns ever.

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EDF Energy for thought on Green Britain Day

As anyone travelling into London yesterday should have been aware, 17 June was Green Britain Day. Even just a glance at the front page of the capital’s free commuter newspaper would have you noticing the unique, one-off lashings of green that dominated the covers. continue reading this article

Are the London 2012 mascots a cast-iron hit?

So, welcome to the world, Woo-be-do and Moo-be-do. You might well have been introduced to the world as Wenlock and Mandeville. But, for now, my six-year-old has rechristened you.

Strange names. Over-excited children. And adults talking seriously about made-up characters with a mythical back story. It can be only one of two things: the latest kids’ TV series or Olympic mascot time. continue reading this article

We are recruiting

Seven46 is looking for new blood.

Specifically, two important in-house roles - an Account Manager and a Senior Designer - as well as increasing our network of freelance writers, especially speechwriters.

2010 has already been busy, and is going to get more so, with our ongoing work on Rio 2016 and other Olympic work as well as with the England 2018 campaign. continue reading this article

A Question of Sport Relief

Seven46 takes its sport seriously.

We were all over the Winter Olympic Games in Vancouver where we wrote a presentation script for the Rio 2016 delegation.

We love our football and are hoping that our work for the England 2018 World Cup bid campaign helps secure a historic win for the country come December.

And this Friday we’ll be joining in with the millions around the UK who’ll be raising money for Sport Relief – the brilliant sports-led charity event that aims  to help vulnerable people in both the UK and the world’s poorest countries. continue reading this article

Three things we learned at Publishing Expo

The agenda at last week’s Olympia event was dominated by the debate over paid-for content and the emergence of potentially disruptive new publishing platforms such as the iPad.

In the midst of all this uncertainty, three things were clear: continue reading this article