*Design and editorial
The IRB wanted a more engaging and accessible annual report that would would serve as a more strategic communications tool. We rebuilt the existing publication, adding a structure that aligned with the overarching story of Rugby’s global growth and a narrative-driven content approach. Strategic use of colour and graphic devices aid navigation while infographics reinforce the IRB’s key messages.
3 – Number of times ‘Year in Review’ has so far been re-commissioned
*Campaign narrative, speechwriting and presentation support
*Full-service magazine and newsletter publishing
*Digital interactive pitch materials
We supported Rugby’s successful campaign for Sevens to be added to the Olympic Programme from beginning to end, providing a bold and unique campaign identity alongside narrative development, speechwriting and visual support for all key presentations. We also delivered full-service publishing for two ‘consumer’-style brochures and a regular printed stakeholder update newsletter.
2 – duration of the campaign in years
91 % of eligible IOC Members ultimately voted for Rugby’s inclusion
2016 – The year that Rugby Sevens returns to the Olympic Programme