Concept, design and editorial
Digital interactive magazine
Produced in collaboration with Havas SE UK, Powerade GB’s first magazine-style publication was designed as a media showcase for the brand’s activities around the 2014 FIFA World Cup™. In addition to creating original editorial featuring the Powerade ambassadors, we also re-purposed existing brand content from PR, social, ATL and partnerships to produce an efficient and inspiring part-brand experience, part-media guide.
2 x digital interactive editions including embedded rich media
200 + key football and news media reached via print