Name and visual identity design
Research and insight
We developed the brand identity and positioning for the International Paralympic Committee’s new charitable foundation designed to support the growth of Para-sport, while creating life-changing opportunities for people with an impairment, especially in developing countries. In a complex and sensitive commercial environment, we developed an insight-led proposition, which maximized the power of the available assets, while also putting equity back into the Paralympic brand itself.
$856k – funding for global para-sport projects awarded in Y1 of the Agitos Foundation