A selection of case studies from our work with the International Paralympic Committee

The Agitos Foundation

Services

Name and visual identity design

Research and insight

Brand positioning

 

Summary

We developed the brand identity and positioning for the International Paralympic Committee’s new charitable foundation designed to support the growth of Para-sport, while creating life-changing opportunities for people with an impairment, especially in developing countries. In a complex and sensitive commercial environment, we developed an insight-led proposition, which maximized the power of the available assets, while also putting equity back into the Paralympic brand itself.

Highlights

$856k – funding for global para-sport projects awarded in Y1 of the Agitos Foundation