We conceived and produced Atos’ first customer magazine to reach and engage key clients and targets, as well as media and members of the Olympic and Paralympic Families, all in the context of the tech giant’s TOP sponsorship of the London 2012 Games. This thought-leadership publication uses varied editorial features to consider the future impact of technology on the world of sport.
1 – International Content Marketing Awards commendation (2012)
75 million people reached via media coverage – a PR value of $20 million
81 per cent of readers found the content interesting
This second edition of the popular Ascent magazine was designed to bring to life the latest research from the Atos Scientific Community, exploring the emerging ‘connected universe’ and its implications for the way we all live and do business. Interviews, infographics and a range of creative features combine to make the magazine a truly engaging and hard-working high-level CRM tool.
3 – language versions commissioned
300+ key international clients reached with personalised packs
We worked with colleagues at Havas SE UK to produce a content-led social media campaign for Atos as part of the brand’s activation of its Sochi 2014 Olympic and Paralympic Winter Games partnership. The campaign was adapted for four different channels and based on a ‘Figure of the Day’ concept, which used data from Atos’ work on the Games as an editorial hook.
5% increase in subscribers across all channels
216 interactions for each daily feature
1 million + social media impressions